PILLAR 2: PEOPLE
This part of the community, is all about your audience. Your people. Through Understanding your audience is key to the success and impact you make in business as well as defining your purpose. Until you know exactly who they are, you can’t work to grow, expand and nurture your community. Who are they, what are their goals, objections + fears? How do you relate to them? Once you know your client inside out, you can make products, services, copy that appeal to them, you can create copy that resonates with them. Building a business’s audience isn’t necessarily a numbers game, having a targeted, engaged audience of 10k will generate more revenue for you than a non-targeted audience of 100,000, Here in our people pillar, we will be getting clear about how to create our dream client and audience and how we grow, scale and nurture them to build an audience of loyal, trusting customers.