PILLAR 4: PRODUCTS

You cannot scale, if you don’t have products. Simple. People should be able to touch your business at varying entry levels. That is how a success business is built. Can people work with you on a multitude of levels through a number of different products? Are you generating revenue without having to be present? In this section we help you scale up your products and services to create an ecosystem that is profitable.


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DESIGNING THE PERFECT PRODUCT MODEL

Getting your products right is key to a successful business, from knowing when to launch what, how to launch it and knowing when to pace yourself is key. I am a big fan of having a service, or a business and the goal is to ultimately have a number of products that sit beneath it. This is why getting your mission right is so important, if you have a clear and solid foundation in a mission, you can create different products to execute it.

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