PILLAR 5: PROMOTION

This pillar is all about telling. Telling people about your business and showcasing it. Marketing and communications is KEY to getting things right for your brand. Here we will cover how to promote your brand, market, build logos, design and much more. The conversation around your brand is key to your success.


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Creating a Killer lead Magnet

Growing your mailing list is key to the evolution of your business. Building customer loyalty will increase the trust you have amongst your community as well as your conversion to sales rate. Lead magnets are one of our favourite ways to attract new audiences, or increase the loyalty of the ones already following you. Here is everything you need to know about creating, building and promoting your lead magnet.


5 WAYS TO GROW YOUR MAILING LIST

Newsletters are key to your customer loyalty and conversation to sales. Building a mailing list takes time and consistency but when you have it the art is keeping everyone intrigued. This training will help you get clear on exactly how to grow your mailing list.


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Nailing the Sale

Attracting clients is one thing, nailing the sale itself is a whole other ball game. In this training we will uncover exactly what you need in place to nail the sale and get the client. From getting clear on their needs to the proven scripts and techniques to handle the sales call and nail the sale.


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8 TIPS FOR CREATING A SOCIAL MEDIA STRATEGY

There are lots of questions people have when it comes to creating their social media pages and the simple answer to them all is – it depends on what your brand offers, what you want to achieve and who you are talking too. Just like anything in life, there is no one size fits all approach and it is important to get it right for YOU and YOUR business.


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THE ART OF WRITING NEWSLETTER COPY

Learning the art of curating a newsletter that is captivating, easy to read and drives to a sale is a skill in itself and one that you want to get the hang of quickly in your business. Use this worksheet to help you understand how to curate the perfect newsletter


USING SQUARESPACE - How to build your website the basics

Building a website? No idea how to do it or what theme to chose? Check out our 'HOW TO' video on using squarespace as a tool to create a website for your services.


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HOW TO BUILD A SUCCESSFUL BRAND BLUEPRINT

A brand blueprint is the visual definition of your brand. The requirements, style-guide and foundation. Having a blueprint helps create a clear and concise visual marketing concept for you brand to ensure the best branding. This worksheet will help you suss out the best way to build a brand blueprint fro your brand.


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3 SECRETS TO MASTERING YOUR BRANDING

Your branding is so essential to the way people view you and your professionalism in the industry. It is also one of the most overlooked elements amongst entrepreneurs. Find our 3 key secrets to mastering your branding and ways to map out yours inside this worksheet


HOW TO ATTRACT, SELL AND CONVERT NEW CLIENTS

Catch up on this month's live training which focused on how to attract new paying customers and clients, from social media, marketing and newsletters.