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Knowing exactly what you stand to offer your clients is key. Those who make an impact know exactly what they want to do, what they offer and how they are different. They not only know who they speak to but exactly what they speak to them about. When you meet people, you need to be able to tell them in 30 SECONDS, exactly what you do and who you are, with conviction. Use this worksheet to figure out your USP., find your purpose and nail your niche.

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